Make the existing investment work harder.
ResNova built a full-funnel strategy across paid media, inbound, website conversion, lead tracking and revenue attribution. Budget moved toward the channels producing the strongest downstream performance.
Our Work
Growth becomes credible when it shows up in revenue.
ResNova connects leadership, demand generation, CRM systems, automation and measurement so marketing produces a stronger business result.
Automotive + transportation
Commercial Vehicle Dealership
Fractional CMO · Growth strategy · Paid media · Lead generation · Analytics · Conversion · Marketing operations
More pipeline and revenue with less advertising spend.
A commercial vehicle dealership needed its marketing investment to generate more qualified demand, cost less to operate and give leadership a clear line from campaign to revenue.
46%increase in total leads778 → 1,138
27%reduction in advertising spend$27.5K → $20K
50%lower cost per lead$35.32 → $17.59
51%increase in pipeline generated$12.53M → $18.9M
429%increase in closed revenue$216K → $1.14M
Business resultGreater lead volume, lower acquisition cost and more revenue from less media spend.
Connect campaigns to pipeline.
- Scaled Meta as a primary acquisition channel.
- Optimized Google Ads around high-intent search.
- Improved lead capture and conversion paths.
- Connected activity to CRM pipeline and closed revenue.
- Built KPI dashboards around business outcomes.
- Aligned marketing with sales and operations.
More leads at much greater efficiency.
Meta leads increased 126% while spend dropped 44%, bringing cost per lead down approximately 75%.
Outcome
More leads. Lower acquisition costs. $18.9M in pipeline. More than $1M in closed revenue.
Marketing became a measurable growth engine rather than a collection of campaigns.
Technology + SaaS
B2B Cybersecurity SaaS
Fractional CMO · GTM strategy · Demand generation · SEO · Marketing automation · Analytics · Revenue operations
A measurable growth engine built from the ground up.
A B2B cybersecurity SaaS company needed a go-to-market foundation that could consistently attract, nurture and convert demand, then make the result visible to leadership.
~80%increase in qualified inbound leadsA stronger inbound acquisition engine
20%improvement in forecasting accuracyBetter pipeline visibility
40%reduction in manual reporting workFaster access to useful insight
Business resultA repeatable inbound engine with clearer forecasting and faster reporting.
Establish the go-to-market foundation.
ResNova worked as the fractional marketing leadership team, creating a repeatable system for attracting, nurturing, measuring and converting demand.
Build connected growth infrastructure.
- Developed go-to-market and positioning strategy.
- Built SEO and content around high-intent topics.
- Strengthened inbound, paid and organic acquisition.
- Created automated workflows and nurture.
- Improved CRM structure and lead tracking.
- Built dashboards, forecasting and pipeline analytics.
- Connected marketing, sales enablement and revenue.
Make performance repeatable and visible.
Automation and AI-assisted reporting reduced time spent assembling data and gave leadership faster access to actionable insight.
Outcome
From limited infrastructure to a measurable, automated growth engine.
The company gained the strategy, systems, analytics and demand-generation foundation needed to scale.
Client perspective
Leadership and execution in the same relationship.
“ResNova works with us as a fractional CMO and has become an extension of our leadership team. They help us see what needs to happen and then make sure it actually gets done.
“What we value most is that they understand the business side of marketing. They are always thinking about how the work connects back to growth and pipeline.
Your growth system