Strategy
Set the market, message, priorities and measures.
Senior strategy · Full-service execution · One growth partner
Build a marketing engine that drives growth.
ResNova combines senior marketing leadership with a full execution team to build demand, generate pipeline and connect marketing investment to revenue.
Based in the Salt Lake City area. Serving growing companies across the United States, with in-person availability across Utah.
Selected industry outcomesSee the work
$18.9Mpipeline generatedCommercial vehicle dealership
429%increase in closed revenueCommercial vehicle dealership
~80%increase in qualified inbound leadsB2B cybersecurity SaaS
40%less manual reporting workB2B cybersecurity SaaS
The executive problem
Your marketing should operate like a growth function, not a collection of vendors.
Activity is easy to buy. Alignment is harder. Without senior ownership, the website, paid media, CRM, sales process and reporting move in different directions.
ResNova brings them under one growth agenda, then stays accountable for turning that agenda into work, pipeline and better decisions.
No senior ownerLeads fall through gapsCRM does not support salesAttribution stops at the leadTeams execute separate plans
The ResNova model
One operating system from strategy to revenue.
Demand
Create attention among buyers who can become customers.
Conversion
Turn interest into a clear next step.
Automation
Qualify, route and follow up without delay.
Pipeline
Give sales context, ownership and momentum.
Revenue intelligence
Show what created value and where to invest next.
STRATEGY → DEMAND → CONVERSION → AUTOMATION → PIPELINE → REVENUE INTELLIGENCE
Business capabilities
The leadership and operating depth to run the entire growth engine.
Each capability has a clear job. Together, they create a marketing function that can plan, execute and learn as one system.
01Senior leadership ↗02Run acquisition ↗03Improve visibility ↗04Connect the journey ↗05Improve conversion ↗06Build authority ↗07See the result ↗
Fractional CMO + Growth Strategy
Set direction, priorities, budgets and accountability across the marketing function.
Demand Generation + Paid Media Management
Plan, launch and manage Google Ads, Meta Ads, LinkedIn Ads and retargeting around qualified demand and pipeline.
Search, SEO + AEO
Earn visibility where buyers search, compare and ask for answers.
CRM + Marketing Automation
Build the lifecycle, routing, follow-up and attribution system behind every lead.
Websites + Conversion
Turn demand into action through clear messaging, UX, forms and booking flows.
Brand, Content + Social
Give the market a clear reason to pay attention, trust and act.
Analytics, Attribution + Revenue Intelligence
Make pipeline, performance and investment decisions visible to leadership.
Fractional CMO + Growth Leadership
Senior marketing leadership. Full-service execution. One growth partner.
ResNova gives growing companies the strategy and accountability of a Fractional CMO with the execution power of a connected marketing team, from positioning and demand generation to CRM, automation, digital campaigns and revenue reporting.
“They help us see what needs to happen and then make sure it actually gets done.”Western Truck & Trailer SalesExplore the Fractional CMO model
CRM + marketing automation
Every lead should have somewhere to go.
ResNova builds the CRM and lifecycle infrastructure that gives every response context, ownership and a next action. High-intent buyers reach sales. Earlier-stage buyers enter nurture. Leadership can see what becomes pipeline.
Explore CRM + automationAdsSearchWebsiteSocial
- 01CRMSource, lifecycle and buyer context
- 02QualificationFit, intent and readiness
- 03Automated follow-upEmail, SMS, alerts and tasks
- 04Sales + pipelineOwnership, meetings and opportunities
- 05Revenue intelligenceAttribution, forecasting and reporting
Selected industry case studies
Work that changed the business outcome.
Strategy matters when it improves the economics, visibility and repeatability of growth.
Commercial vehicle dealershipAutomotive + transportation
More pipeline and revenue with less advertising spend.
Challenge Marketing investment needed to create more qualified demand and a clearer line to revenue.
What changed ResNova connected leadership, paid media, conversion, CRM reporting and attribution around one plan.
429%increase in closed revenue
46%increase in total leads
50%lower cost per lead
$18.9M in pipeline and $1.14M in closed revenue while advertising spend decreased 27%.
Read the case studyB2B cybersecurity SaaSTechnology + SaaS
A measurable growth engine built from the ground up.
Challenge The business needed a repeatable system to attract, nurture and measure demand.
What changed ResNova connected go-to-market strategy, demand generation, CRM automation and revenue operations.
~80%increase in qualified inbound leads
20%improvement in forecasting accuracy
40%less manual reporting work
Marketing became more measurable, lead generation more repeatable and reporting faster for leadership.
Read the case studyExecutive insights
Clear answers for the decisions behind growth.
Practical guidance for leaders working through marketing ownership, lead systems and revenue visibility.
Fractional CMO leadershipWhen should a company hire a Fractional CMO?
The signals that point to a senior marketing ownership gap.
Read the guide →CRM + lead automationWhat should happen after a lead enters the CRM?The path from capture and qualification to sales ownership.
Read the guide →Analytics + attributionHow do you connect marketing to pipeline and revenue?The operating foundation behind useful executive reporting.
Read the guide →How we engage
Bring ResNova into the business at the level the growth plan requires.
The model adapts to your team. The standard stays the same: senior ownership, connected execution and clear accountability.
Fractional CMO
Senior direction, planning and accountability that aligns internal talent, agencies, sales and leadership around one growth agenda.
Best for: a capable team that needs experienced marketing leadershipMarketing execution partner
A connected execution team for demand, search, content, website, CRM, automation and analytics under a clear strategy.
Best for: a company with direction that needs more operating capacityOutsourced marketing department
Leadership, execution, systems and reporting for companies that need the complete marketing function in one relationship.
Best for: a growing company without a complete in-house departmentClient perspective
An extension of leadership. Close enough to execute.
Clients bring ResNova into the decisions and rely on the team to make sure the work moves.
ResNova works with us as a fractional CMO and has become an extension of our leadership team. They help bring structure and direction to our marketing, connect it back to the bigger goals of the business and make sure the work actually gets done.
ResNova has been a true extension of our team. What we value most is that they understand the business side of marketing and are always thinking about how the work connects back to growth, pipeline and where we are trying to go.
Frequently asked questions
What leaders want to know before the first conversation.
ResNova connects senior strategy, full-service execution and the systems that turn marketing into pipeline.
What does a Fractional CMO do?
A Fractional CMO provides senior marketing leadership without requiring an immediate full-time executive hire. ResNova sets direction, aligns marketing with revenue goals and leads the team responsible for execution.
Can ResNova operate as an outsourced marketing department?
Yes. ResNova can provide senior leadership, connected execution, CRM and automation, website conversion, demand generation, analytics and reporting as one marketing function.
Does ResNova manage Google Ads, Meta Ads and LinkedIn Ads?
Yes. ResNova can plan, launch, manage and optimize paid media across Google, Meta and LinkedIn, connecting campaigns to landing pages, CRM data, qualified pipeline and revenue.
Does ResNova implement CRM and marketing automation?
Yes. ResNova designs CRM architecture, lifecycle stages, lead scoring, routing, nurture, scheduling, integrations and reporting that move buyers from first interaction to sales conversation.
How does ResNova connect marketing to pipeline and revenue?
ResNova connects campaign sources, conversion data, CRM stages, sales outcomes and revenue reporting so leadership can see what creates qualified demand, pipeline and closed business.
What industries does ResNova serve?
ResNova works with growth-oriented companies across B2B, SaaS, technology, healthcare, professional services, construction, transportation, automotive, financial services and other industries.
Where does ResNova work?
ResNova is based in the Salt Lake City area, serves clients across the United States and is available for in-person strategy and working sessions across Utah.
Can ResNova work with an existing marketing or sales team?
Yes. ResNova can lead an existing team, manage agencies and vendors, fill capability gaps or operate as the complete marketing function.
How does a ResNova engagement begin?
The first conversation focuses on the business goal, the current growth system and the constraint preventing marketing from producing a more reliable result.
The next decision
Your marketing does not need more activity. It needs an operating system.
Bring us the growth goal, the current system and the constraint. We will identify what should change first and whether ResNova is the right team to lead it.
Book a Growth Strategy Call Not ready to book? Take the assessmentRequest a marketing assessment
Prefer to start with context? Share the basics and we will follow up.